Photo editing with AI
Generative AI makes photo manipulation faster and easier than ever. This guide can help you navigate use of this powerful feature as a part of your work, while balancing ethical concerns and risks in using generative AI for photo manipulation and generation.
Remain true to the initial intent of the photograph
Assure any manipulation feels real and authentic
Consider lighting, location, etc.
Only use the Adobe suite of products to manipulate brand photos
Do not place brand photos into any other Generative AI image tools.
Acceptable manipulations
- Extending the environment to accommodate different size requirements
- Cleaning up busy backgrounds by removing or replacing specific elements
- Standard retouching procedures (smoothing wrinkles, flyaway hair, etc.)
- Swapping out, removing or adding a prop/object/accessory
- Changing the screen on a digital device (tablet, phone, etc.)
- Changing clothing color and adjusting fit issues
Unacceptable manipulations
- Significantly changing the appearance of talent/people so they are not recognizable
- Slight adjustments to original skin or hair are acceptable but modifying the race or ethnicity of someone is not
- Placing people/talent into drastically different backgrounds that aren't consistent with original intent
- One office environment to another office is acceptable but an office to a beach is not
Adobe Stock
- It is acceptable to use images in the Adobe Stock library that have been created or manipulated using Firefly, Adobe’s Generative AI technology (only applies to the Adobe Stock library and Firefly; does not apply to other image sources or Generative AI tools)
- Assure any photos feel real and authentic and are consistent with our brand photo style