Before hitting, send proof and test. Before sending an email to any audience, send a test proof to yourself and or to your team. Please view the proof email on both desktop and mobile platforms. Check to make sure all dynamic or scripted code is correct for the recipient. Click all buttons and links to make sure all content connects to the correct link source. Click the optout link or manage preferences or unsubscribe link for all commercial emails. Each recipient will have a unique link for opting out of emails, but please be careful to not unsubscribe the test email recipient while performing your test. Ensure all images load and are sized properly. Please do not send an email without testing and reviewing all content. Please utilize a pre-flight or quality control checklist to help you before sending an email. After sending analytics. Analytics are the metrics that measure all the work put into producing email. Email analytic tracking is important to determine the email's effectiveness When consistently collected. Analytics help direct the email strategy. All measures of email performance are relative to the audience receiving the email. There is no ideal metric to achieve. Rather, metrics should be compared from one timeframe to another with all other variables held constant. Let's look at an example. 10% click rate on September, 2022 newsletter. There is no information to identify if 10% is inherently good or bad for this email. A better example is 10% click rate on September, 2022, newsletter up 5% year over year from September's newsletter from 2021 by using a benchmark of last year. This demonstrates engagement growth relative to an email of similar timeframe. Content and audience measuring email performance. These are the email metric terms and formulas utilized to measure. An email or campaign success delivered equals the number of sent emails minus bounces. The goal is to make the delivered emails number as close to dissent emails as possible. Drastically. Different numbers may indicate outdated or poor list hygiene. The bounces are emails that are rejected from an email delivery server. The click rate or CR equals the number of clicks divided by emails delivered. The click rate is the percentage of email recipients that clicked a link within an email. Opt-outs are recipients that unsubscribed from receiving email due to new email protection policies. Opens and click to open rate are no longer reliable metrics to measure email performance for commercial emails. So the following applies to internal emails that are sent through Outlook, which is not impacted by an email protection policy. Opens refer to recipients that open an email from the inbox. Therefore, the click to open rate or CTO equals the number of clicks divided by the number of opens.