Salesforce Mobile Connect is Ohio State’s centralized enterprise platform for 1:many broadcast texting. Managed within Salesforce Marketing Cloud (SFMC), this environment is reserved for scaled, large-text operations directed at pre-segmented, opted-in audiences.
Key Capabilities
- Mass-Messaging: Send high-volume text notifications quickly and securely to large university cohorts.
- Automated Keyword Responses: Establish automated, real-time trigger replies based on specific user-submitted keywords within a designated short code.
- Omnichannel Integration: Seamlessly connect text initiatives with existing SFMC email journeys, multi-channel marketing campaigns and unified audience data segments.
Access & Governance Requirements
Because broadcast texting carries high visibility and stringent regulatory oversight under the Telephone Consumer Protection Act (TCPA) managed by the Federal Communications Commission (FCC), access to Salesforce Mobile Connect requires cross-functional technical alignment:
- Audience Data Verification: Target lists must be cleanly mapped to existing university database models to track enterprise opt-in/opt-out status accurately.
- Consultation Required: Units interested in utilizing 1:many text capabilities must partner directly with the marketing team to evaluate campaign timelines, message cadence and data extension setups.
- New audiences will need to work with The Office of Marketing for use case discussions and establishing the details to stand up a new short code per regulations.
- Student Recruiting SMS audiences work with Strategic Enrollment Management-specific communication needs.
- Advancement SMS sends work with Aaron Green to establish specific communication needs.
- Internal audiences will need a discussion with The Office of Marketing.
How to Request a Consultation
To talk through your data, see if your audience list is ready, and discuss if a mass SMS campaign is right for your goals, email the marketing team at emailmarketing@osu.edu.