The Global Container is the overarching Google Tag Manager container at Ohio State. This is utilized across the osu.edu domain and provides a cohesive and consistent approaching to tracking traffic and key measurements in the user journey.
A digital milestone is something we measure using Google Analytics that indicates a user has completed a key action. We have a set of digital milestones for institutional engagement and by audience. Use these to evaluate the efficacy of your marketing initiatives and channels that send users to your website.
UTM tags are appended to links from marketing activity that send users to our website. We've established a standard tagging protocol to be used by marketers and media suppliers. This ensures we can track and attribute your contribution to audience objectives and goals.
The "Roll Up Property" is a section within Google Analytics that contains a view where you can access data about the entire osu.edu domain and learn how your users traverse the full ecosystem. Everyone who has installed the Global Container on their site has access to this view.
More Configuration Information
For information regarding how we've configured Google Analytics for use at Ohio State, please read our Configuration page.